"with the development of China's economy, people's consumption level rise, jewelry is becoming the housing, car after the Chinese people third hot consumption.In 2010 the Chinese jewelry annual sales will reach 200000000000 yuan, exports more than 10000000000 U.
S. dollars, is expected to become the world's most competitive jewelry processing and consumption of the center, it will become a global jewelry trade center."The Chinese jewelry jade jewelry Association Secretary-General Sun Fengmin said.
although the development impetus is satisfactory, but the present our country jewelry consumer market is still not standardized, there is always a dissonance: false discount, shoddy, virtual high grade malignant competition not only disturbs the jewelry consumer market, affect the jewelry industry overall image, but also harm the interests of consumers.
A consumer voices of discontent. The ground says to the reporter, in her to buy diamond ring, had found two similar models, the same weight of diamond rings, not far from the jewelry store price difference is a times.
Because not all professionals, jewellery is difficult to identify hierarchy, so inevitably there will be deceived, spend money. then the jewellery industry how to construct harmonious consumption, effectively protect the rights and interests of consumers?In treasure association secretary-general Sun Fengmin told reporters: "in addition to the relevant government departments, industry leadership and organization, increase industry to superintend strength, processing, marketing and other aspects of control, and constantly develop and perfect industry standards, the implementation of brand strategy and promoting the normal development of the key market order.
" brand such as sparks of fire Shenzhen hundred Thai jewelry responsible person told the reporter, the jewelry market disorder phenomenon majority belongs to the internal market competition order in the chaos, except when trading illegal behavior, market main body is chaotic, enterprises in the low class, the homogenization of competition, price war makes the jewelry industry chaos, but now the situation has undergone great changes, some jewelers began to pay attention to the development of their own design and processing capacity, not just to sell other jewelry, and has gradually formed its own brand, and gradually to culture as a carrier for the promotion.
according to the reporter, a number of domestic jewelry business is making efforts to cultivate their own brand, famous degree also is in escalate, 100 Thai is one of them, its several departments were rated as "consumer trust business".
In addition, some outstanding company to advance awareness and efforts in the brand construction has been very fruitful.At present, China's jewelry industry has a number of well-known brands, well-known trademarks, also has a 33 "Chinese famous brand".
These famous brand product to establish, guide consumption, build consumer confidence has played an important role. according to the GAC general Lv Haiyan introduced, home market consumption trends began to appear signs brand consumption.
China's jewelry market sales continued to grow quickly, not only due to the national economic stability and sustained and rapid growth, dweller income increases ceaselessly, the jewelry industry from the quantity, scale model to quality, brand development, and better meet the spiritual needs of the vast number of consumers.
Of course, these brands have gained a considerable market return.Fashionable, sophisticated technology jewelry jade jewelry, even if the price is climbed ceaselessly litre, also does not affect consumer's strong desire to purchase.
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