When the "new middle class" man gradually seized fashion consumer dominance, purse - men - Jewelry of the relationship among the three, it is no longer a simple image association.For male jewelry market, the industry did not seem to give the sufficient understanding of.
In focusing on the traditional market competition, male jewelry market by industry naturally or half unconsciously overlooked, or simply ignore, even industry doubt male jewelry is really the formation of market.
However, a fact that nots allow to ignore is, who are called "new middle class" a group of men in the purse RiFeng also grabbed the fashion consumer dominance.Then, the purse -- men -- jewelry between these three is not just a simple image association.
As long as there will be a market demand, perceptions of barriers will sooner or later be realistic demand forces destroyed."Male jewelry consumption potential should never be neglected."Ryan company brand manager Liu Yongmao told the "Financial Times" said, the domestic market demand is gradually formed male ornaments.
With the rise of the middle class, more and more men are started on their own "face" a concern.Men's life quality raises a marked began to stress quality of life, to clothing, perfumes and other items demand has started to pay attention to detail from has the elegance and sophistication of direction.
This is the first from the view of consumption changing start.Liu Yongmao from another angle of male jewelry market formed the realistic basis, for example, a few years ago men into the beauty parlor beauty is almost unimaginable, and now aimed specifically at men's beauty parlor growing.
In shopping malls, men's perfume, skin care sales gradually get better.But understand according to the reporter, at present the domestic cosmetics market share has reached 400000000 yuan, relevant departments are expected after four or five years this share will achieve 4000000000 yuan, grow very fast.
Domestic male groups on the jewelry consumer interest, mostly due to the diamond knowledge.According to the Day Beers report, in 30 to 44 years old Chinese man, there are 67% men owned the hope diamond; 69% of the men believed that diamonds although expensive but worth having; 63% of the men that the diamond is the best expression of personal taste; while 43% of the people think that diamonds are a symbol of achievement.
In addition, there are 51% men want to buy diamonds, and there are many men had entered the purchase process.At the same time, a rough market survey, men's consumption breed with diamonds and platinum prime ring, which is the current market can called Mens Jewelry Title mainstream varieties.
Professional market research agency NVI's jewelry consumer opinion Council recently visited the United States men's jewelry of thousands of men and women, the results showed the watch is men's jewelry sales volume is highest, followed by the design and fashion rings, then necklace.
Men and women are different, the price is not too concerned about, but favors the "real" jewelry, known to buy imitation jewelry.The use of titanium, rubber, light hard metal and other special material for making decorations are in their heart the best.
Although the men on jewelry very much in demand, but the market is not much choice.In a jewelry store, men's jewelry often shop with a showcase.Thus, men's jewelry market be just unfolding, greatly expand the space.
And for different income levels, competitive ladies jewelry market comparison, men's jewelry market is not mature.Male jewelry consumption warming has also become the window this year.According to introduction, 3 years ago, male jewelry consumption of less than 5% of the total consumption.
From the previous year, male jewelry consumption grew, and currently accounts for about 15% of total consumption.According to the East just gold jewelry shop responsible person to "Financial Times", men buy jewelry mainly concentrated in the ring, especially on the diamond ring.
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